Currently (2016) SpeedPPC allows you to create four different types of AdWords Ads. These are:

Standard Ads – “old” style AdWords ads structure with a 25-character headline and two 35-character descriptive lines.

Expanded Ads – two 30-character headlines, two 15-character paths and one 80-character descriptive text box.

Advanced Ads – here you can add any number of headlines, body copy and display urls and SpeedPPC will mix them into all possible variations. As of this writing this only creates standard ads.

Call Only – creates Call Only ads for Call Only campaigns.

Once standard ads vanish, the Standard Ads tab will also disappear, and you will be able to build Expanded Ads using the Advanced Ad function.

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