The SpeedPPC Multi Core method uses the seed keyword list and combines it with 1 or more expansion keyword lists (up to 3 expansions).
Dual core is basically a multi core campaign, where you’re working with 2 keyword lists in total (seed and expansion1). Because it’s the most commonly used, we’ve dedicated it a separate campaign type.
So this chapter refers to both dual and multi core since they’re both essentially the same, the only difference being the total number of lists.
The keyword lists are usually very different lists, but combine together to create a powerful outcome.
The keyword research for Multi Core campaigns is often quite simple because you are just finding out the most common search terms and combining them to exploit every variation.
SpeedPPC does all the hardwork of combining keywords to generate tons of long tail search terms, that are usually better targeted at action-takers and lower in cost, due to lower competition.
Let’s take a closer look at seed and expansion lists.
Multi Core projects will require that you pull out the highest volume (so most searched on) keywords into a small group. These will be your seed keywords.
These are often the keywords that you wouldn’t even bother paying for because they are either too general or too expensive. We turn these into low volume, targeted keywords by combining them with your expansion list/s.
Once you’ve got your seed keywords, you then need to find appropriate expansion keywords to combine with all your main seed keywords.
The expansion list is an effective way in which you can mix a whole list of related keywords with your seed keywords to break out into the long tail.
The geographic ones are the most obvious. For example for the keyword “Dating” you can use geographic names to turn that into:
Los Angeles Dating
Dating Los Angeles
The above is a good example of dual core, combining a seed keyword list of dating terms, with one expansion list of geographic locations.
Let’s look at the same example and build on an additional expansion list.
Other dating-related keywords that could be mixed with “dating” and a geographic location could include:
Service eg. Denver Dating Service
Services eg. Denver Dating Services
Site eg. Denver Dating Site
Sites eg. Denver Dating Online
Online eg. Online Dating Denver
Internet eg. Internet Dating Denver
and so on…
The above list reflects words related to the dating service. Each keyword list would be combined to produce the different search terms (you choose the variation type).
You could also add a list such as the one below, which reflects the types of dating being searched for in that geographic location:
As you can see, the expansion list can be anything you make it. Based on your keyword research, you can add 1–3 expansion lists to combine in any combination with your seed keywords.
Here are a few other ideas for expansion keyword lists. Ponder these carefully because behind many of these ideas there is a lifetime worth of potential.
Video Game Titles
This is just the tip of the iceberg. Think outside the box!
Take advantage of the benefits you’ve got using SpeedPPC to work with multiple keyword lists:
1) You don’t have to manually combine all the search terms – just pick the words and choose the combination (mix type) and SpeedPPC will combine your lists automatically for you (no more Excel!)
2) Separate keyword lists allows you to use each keyword separately in your ad text (as well as the complete phrase), giving you greater flexibility and making your ads more “natural”, while still being keyword-rich.
3) Create long tail search terms to take advantage of low competition, low cost traffic. These are more specific, targeting people that are ready to take action.
4) Generate even more variations of the keywords that you researched and plug any holes in your keyword bank.
Next we’ll look at how to build these multiple lists into a dual/multi core campaign in SpeedPPC.