Once you understand the philosophy of the five-part Perfect PPC anatomy, you can see the elements that need to be taken care of before you can roll out effective PPC campaigns very quickly.
The SpeedPPC system in its most basic and common form is made up of:
– Research. This is a powerful set of keyword research and competitor analysis tools that help you create lists of campaign specific keywords.
– Seed keyword list. This is a small focused set of keywords that form the core to your campaigns.
– Expansion keyword list/s (although this isn’t necessary). This is used to combine with the seed keyword list to generate long tail search terms and expand your total keyword variations.
– Keyword mixing type. This determines how you are going to combine keywords to create long tail search terms. The usual options are combining keyword lists in the order you list them in SpeedPPC, or to generate every variation of your keywords. There is a more advanced form of pairing that we’ll discuss later.
– Bids setup. This is where you can specify your search phrase match types and set your maximum costs-per-click for keywords and the Content network.
– Ads setup. Using the Standard function, create as many ads per ad group as you wish. These ad templates are generated in a very custom way to ensure that they match the targeted ad groups exactly. Choose the Advanced function and you can create and split test almost unlimited ad variations by creating ‘mix-and-match’ ad creative.
– URL setup. This is the keyword destination URL and communicates to the landing page to let it know what to display. Every single keyword is assigned a unique URL in this system. This can contain information about the seed keyword, the expansion keywords, the final keyword mix, match type, campaign name, ad group as well as a unique tracking ID. This is also where you’d include your affiliate ID if applicable.
– Preview/Build/Save. This is where all of the above comes together. The results of your creativity compiled into a neat little file ready for easy upload into pay-per-click search engines.
– Google AdWords Editor. This is the way we upload our campaigns into Google AdWords. The SpeedPPC Campaign Builder will also build campaign files for other search engines as well, such as Yahoo. However, the upload process will vary slightly as each search engine is different.
– Bing/MSN adCenter Desktop tool. This is the way we upload our campaigns into Bing/MSN adCenter.
I strongly recommend that if you wish to see great results, you follow the system exactly and not miss any of the parts. Skipping parts will seriously degrade the overall synergy of the system. We also cannot recommend strongly enough that you start off by following the examples in this guide until you get a better feel for how this software works, see how powerful it really is, and realize what it can do for you and your bottom line.
Next: SpeedPPC & Pivot Theory