Introduction: Effective Ads

In 2017, statistics provided by Bright Local show that 97% of consumers use the internet to find local businesses. There's no surprise that in the year 2018, 62% of digital marketers planned to increase their PPC budget. With the growing numbers of digital marketers willing to spend thousands of dollars on Pay-Per-Click marketing, how can you make your ads stand out without hurting your pocket?

The answer is easy, make your ads effective! Creating effective ads that stand out and help you connect with your targeted audience can be stressful. It should be not only creative but also persuasive and strategic. With a couple of words, how can you entice searchers? 

Here are some ways that you can do to make compelling ads.

  1. State what makes your products or services different.
    There are a lot of advertisers who are offering the same product and services, so what makes yours unique? Describe what sets your products and services apart and what makes them special. 
  2. Keep your ads relevant.
    One way to increase an ad's relevancy is to use the searcher's search query. You can utilize SpeedPPC Dynamic Keyword Insertion (DKI) to insert keywords to your headlines and descriptions. 
  3. Always deliver.
    Avoid adding unsubstantiated claims and be true to your word. Exceeding your customer's expectations will guarantee that they'll return and tell their friends about you.
  4. Add "Call-To-Action" and make it seem urgent.
    Tell your possible customers what's their next action and why they should do something about your ad "Now". 

Choose which type of Ad suits your business. 

Responsive Text Ads
Provide up to 15 headlines and descriptions and Google Ads and Microsoft Ads will automatically mix and match them to create compelling ad copy. 

Call-Only Ads (Google Ads Only)
Call-Only Ads is only available in Google Ads at the moment. These types of ads are only shown to devices that can make phone calls. 

No matter how big or small your budget is, let's make every search count! 

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