Explained: Ads Set Types
SpeedPPC allows you to create three different types of Google Ads, ads.
Expanded Ads – three 30-character headlines, two 90-character descriptive text boxes, and two 15-character display URL paths.
Responsive Search Ads – here you can add many headlines, descriptions and display URLs and Google will mix them into all possible variations and show the best performing ones.
Call Only – creates Call Only ads for Call-Only campaigns.