How to Run a Potential Ad Placement Report

An article and video on how to run a potential ad placement report with SpeedPPC.

Video: How to Run a Potential Ad Placement Report

This report will find sites that rank well organically for the keywords you need to target. It will help you identify opportunities by finding the right websites to run ad placement campaigns or set up direct buy deals on relevant websites. You can access this report from the research tab. Select potential ad placement. This will open the report as seen here. Enter your domain name here. In this example we use amazon.com. Choose a region. Now go ahead and hit search. You can see the information for a number of relevant websites which are ranking high in organic search for similar keywords to those on your website. The report will assist you in making an informed decision on which website you should run ads on. It will help you draw traffic from a relevant market. The following information is contained in this report. Number of high ranking organic keywords. Estimated traffic from organic keywords. Value of organic keywords in terms of equivalent PPC click costs. Organic keyword ranking overlaps with your site. Keywords a site is bidding on in Google Ads. At the bottom left of the page is an option to select more data, giving you more options for your consideration. Once you are happy with the report, go ahead and save it. Enter the report name. Enter the report description. Then go ahead and submit the report. The saved report is located at the bottom of the dashboard. Just scroll to the report section at the end of the page. You can now select the report you want by clicking on the name. Thanks for watching. I'm outta here.

The Potential Ad Placement Report can provide sites that rank well organically for your target keywords. This allows you to find opportunities to either do placement campaigns in Google Ads or purchase ad space on relevant media channels.

Benefits of running this report.

  • Keyword Ranking: Check which website has a huge number of high-ranking keywords.

  • Additional Options: Check where else you can post your ads. 

  • Ad Placement: Identify which ad placement will benefit your business, Google Ad Placement or an ad space from relevant media channels. 

How to run a Potential Ad Placement Report.

On the SpeedPPC Dashboard, click Research and select Ad Placement.

Enter a Domain Name and choose your top-level domain or region. The United States is the default selection on every report. Click Search.

Click More Results at the bottom of the page to load more data.

Click Save Report on top of the page and fill out the details to add your report to the SpeedPPC Dashboard.

Performance Statistics

  • Number of high-ranking organic keywords: The more high-ranking keywords a website has, the more chances to be in the top spots. 

  • Estimated traffic from organic keywords: Visitors that land on the website from organic listings.

  • Value of organic keywords in terms of equivalent PPC click cost: Equivalent cost of a certain amount of organic traffic from the keywords if paid via Pay-Per-Click. 

  • Organic keywords overlap with your site: Number of keywords your competitors rank that you don't. 

  • Keywords site is bidding on in Google Ads: The number of keywords that the site ranks through Google Ads.

Here's a sample preview of a Potential Ad Placement Report:

Use Potential Ad Placement Ads to get more options for where to post your ads. Check which type of ad placement is more efficient and cost-effective and which will provide maximum ad exposure!

FAQs

Which is your recommended report? 

It really depends on what you're trying to achieve. We suggest you spend some time running reports and becoming familiar with report insights to ensure you are getting the most out of your SpeedPPC Partnership. 

How old is the date shown on the report?

The data in the reports are updated monthly, at least. 

Where does your data come from?

Our research data is pulled from SEMRush. Most of our reports are unique in combining API pulls from SEMrush into a unique piece of information. For example, it may look at your website compared to your competitor and show what keywords they are bidding on that you are not. 

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