How to: Run a Competitor Comparison Report
This step by step guide will walk you through the process of running a Competitor Comparison report.
This report allows you to compare your URL to a competitor's URL and discover what level of Google Ads activity they are engaged in. It also highlights the keywords that they are bidding on that you aren’t!
Hover over the menu item 'Research'. Another menu item will fly out. Click on the menu item titled 'Competitor Comparison'.The following page will load.
Firstly, enter the URLs of the two sites you want to compare.
Secondly, select the geographical location of interest from the black button drop down titled 'US'. The United States is the default selection on every report.
Now click the blue 'Search' button to run the report.
Lastly, save your report by clicking the green button titled 'Save Report' at the bottom of the page. Saving the report is optional.
Don't forget that you can save the keywords generated in any Research Report to keyword sets. Just look for the blue button titled 'Save Keywords to Keyword List' located at the bottom of the keyword section of the report.