Explained: Research Reports
Under the Research menu, you will find a host of powerful Competitor Analysis and Keyword “Spy” tools.
Let's take a look at a basic definition of each available report:
Interrogate Competitor – This report gives you an overall snapshot view of the search (both paid and organic) activity of any given URL.
Competitor Comparison – Compare your URL to a competitor's URL and discover what level of Google Ads activity they are engaged in, but also extract the keywords that they are bidding on that you aren’t!
Expand Keywords – Need fresh ideas for keyword targeting? Insert a keyword and we’ll expand your list based on that keyword phrase. You can think of this as vertical expansion. So it takes your existing keyword and finds more ways that this keyword is used.
Suggest Keywords – Looking for related keywords to add to your keyword lists? The related keyword report will generate for you thematically similar keywords and the important data associated with that keyword. If expand keywords goes deep (or vertical) on the keyword research, this goes wide (or laterally). The Sweet Spot shows a balance between competition, volume, and CPC.
Competitor Landscape – This report allows you to discover all the competitors within the same space as the target URL. You can see a list of competitors, sorted by the number of common keywords.
Potential Ad Placements – Using this report you can find sites that rank well organically for the keywords you want to target. This allows you to find opportunities to either do placement campaigns in Google Ads or else set up direct ad buying deals with the site directly.
Competitor Text Ad Spy – This report allows you to interrogate a competitor and discover what ads they are using to get ideas for your own ad creative.
We suggest you spend some time running reports and becoming familiar with the report insights to ensure you are getting the most out of your SpeedPPC partnership.