How to Build a Paired Campaign (One Paired List)

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Video: How To Build A Paired Campaign With One List


If you're already using Single Keyword Ad Group and Thematic Campaigns, you know the ability of SpeedPPC to supercharge your capabilities as a marketer. Paired campaigns take this one step further by allowing you to pair a URL with every seed keyword. While there are a few ways you could creatively apply this, a popular use for this feature is to build eCommerce campaigns where each seed keyword is a different product number, and the expansion list contains the specific URL for every product.

Please note that Google Ads and Microsoft Ads implemented that display URLs in a single campaign must use the same top-level URL domain. For example, your ad groups under one campaign can only feature display URLs with multiple folders – such as thewidgetstore.com/information and thewidgetstore.com/control, but it may not feature multiple display URLs with different top-level domains – such as thewidgetstore.com and widgetexperts.com.

Paired Campaign Visual Representation

Some benefits of Using a Paired Campaign: 

  • Save Time: Assigning a specific website URL to a specific keyword in a shorter amount of time and with less effort.
  • Increase relevance: Improves customer experience by directing users to a specific page in your website containing what they want to see.
  • Conversion: Improves click-through rate and increases chances of getting a conversion.

How to build a paired campaign

  1. On the SpeedPPC Dashboard, click Campaigns and select Add New Campaign. You can also go to the Campaigns Section and click New Campaigns. 
  2. Enter the basic campaign information and choose Paired as your campaign type and One Keyword List. Click Next: Keyword Set up

  3. In the Keyword Setup section, you'll see two boxes for keywords. The first is for your seed keywords, and the expansion 1 list is for your URLs. Even though this is a "one list" campaign, you still need to designate your URLs, and so there are two boxes. As you enter your lists, make sure each URL is on the same line as the corresponding keyword. 
  4. On the next screen, you’ll set your bids, match types and create your ad copy. The campaign builder will guide you in finishing your paired campaign. 

Below is an example on how the Campaign Builder will assign your URLs to your keywords. 

Paired Campaign with one list is very similar to Single Keyword Ad Group Campaigns with just one list. It's basically a list of keywords, except with a Paired Campaign each keyword has its own URL. 

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