How to Build a Domain Name Campaign

Table of Contents

A Domain Campaign is an interesting form of expansion that taps into the common behavior of searchers where users type a domain name into the search box, rather than into the address bar of their browser. 

This often works for people who are either just guessing domain names, or else know the domain name they are after but type it into the search box. It’s a silly little quirk of internet behavior, but you can use it to your advantage.

It may sound like a simple matter to throw a few domain variations into your keyword list, but if you think about it, there's a huge number of alternatives a searcher could enter. Multiply this by the number of keywords you want to bid on and what sounds simple at first has turned into a tedious manual task that could take hours. 

By choosing SpeedPPC’s Domain Campaign option, you can save yourself a lot of work and easily cover a vast number of possible search variations. Basically, you just need to tell us what specific domains you want to target, and we’ll do the rest!

Domain Name Visual Representation

Benefits of using Domain Name Campaign

  • Low Competition: Find relevant keywords with low competition that can still drive traffic to your website. 
  • Low Cost-Per-Click: Unique opportunity to target topics that are highly relevant to your landing page at a lower cost. 

How to create a Domain Name Campaign

  1. On the SpeedPPC Dashboard, click Campaigns and select Add New Campaign. You can also go to the Campaigns Section and click New Campaigns. 
  2. Enter the basic campaign information and choose Domain as your campaign type. With Domain Name Campaign, you can only have 1 keyword list (plus your Seed keywords list). 

  3. For this type of campaign, your seed list will consist of a list of the specific domains you want to target (the phrase “example” in http://www.example.com), and the extension 1 list will be different variations of what searchers might type in to find a particular domain. So when preparing your campaign, you only need to make a list of the specific domains you want to target.

    Note that you want to leave the spaces between the words in your seed keyword list. Since SpeedPPC will automatically create final keywords without spaces in the URL, by leaving the spaces in you can use the {seed} token to use these phrases as natural language in your ad.
  4. Click on the drop-down list on the Expansion 1 section and you'll see many expansion lists for different countries and top-level domains. To select all top-level domains available, just choose the country name + "All Variations" as you see in the top options here. Each seed keyword will be inserted in the place of the {seed} token to produce each variation.

    Click on the drop-down list on the Expansion 1 section and you'll see many expansion lists for different countries and top-level domains. To select all top-level domains available, just choose the country name + "All Variations" as you see in the top options here. Each seed keyword will be inserted in the place of the {seed} token to produce each variation.
  5. On the next screen, you’ll set your bids and match type. In this type of campaign, we recommend using Exact Match as the Keyword match type when you want to  target searchers typing in domains  and avoid searches with your keywords in random order or queries like “domain.com reviews”.
  6. Finish your campaign by creating your ad copy. Note that you can still use {seed} in the creative since this token displays the seed keyword, not the domain variations. The campaign builder will guide you in finishing your Paired Campaign with a multiple list.

Below is an example of how the Campaign Builder will create your keyword lists. 

The keyword output is quite extensive, as each of those seed keywords has been expanded with multiple domain alternatives. Scroll down and you'll see the sheer amount of variations. It's not a task you want to try and tackle manually!

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