Guide to Choosing Your SpeedPPC Campaign Type

Creating your first campaign in SpeedPPC? You might be wondering about which campaign type to create. 

In this article, we’ll help you decide which one suits your brand best! 

Things to consider when building your campaign: 

  1. Campaign Goal: Of course, the first step in building your campaign is to define your campaign goal. What would you like to achieve and how can you achieve that? 
  2. Campaign Strategy: Building a campaign is not just about showing flashy ads. It’s about creating a pathway to achieve your campaign goal. Develop a good campaign strategy to have a clear idea on how you would like to structure your campaign. 
  3. Keywords List: SpeedPPC can help you create an extensive list of keywords. You just need to decide whether you would like your ads to match each of your keywords or just themes? 
  4. Ad Copy: Tokens in SpeedPPC can help you improve your ad relevance. Think of how you would like to incorporate your tokens in your ad copy. 

Here's an easy flowchart to choosing the right SpeedPPC campaign type to achieve your outcome.

Watch this video for a more comprehensive overview of each campaign type.

Remember that each campaign type has its own benefits. Test and find which campaign type suits your campaign needs before you begin. 

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