Loading Your Google PPC Campaign into Google Ads Editor

Introduction

Once you have your campaigns built, how do you get them into your Google Ads account? Use Google Ads Editor! It may seem like a difficult program to use if you're not used to it, but this step-by-step guide will help you get your campaigns into your account easily.

Download it at: https://ads.google.com/home/tools/ads-editor/

It is highly recommended that you follow along carefully step-by-step. It's a simple process. However, we find many people skip over a step because it feels simple, and it prevents them from uploading.

Video: How to upload to Google Ads Editor

TRANSCRIPTION: If you haven't used Google Ads Editor before, now is the time. Most PPC pros use this as their primary method for building out Google Ads. There are a few reasons why we use the Google Ads Editor to do the upload. Firstly, it creates a clear gap between SpeedPPC and your accounts. Many of your clients will have compliance requirements, and this way there are no issues with having a third-party connect to their Google Ads account. Secondly, it provides an excellent safety net before you push campaigns into your account. Because SpeedPPC is so powerful, you can create very large campaigns very easily. Google Ads Editor provides excellent local feedback about what you should fix or any other issues before uploading campaigns into your account. It then also provides an excellent interface to make changes in bulk. For example, if some of your headlines are too long, you can change them in bulk quickly and easily. Thirdly, it allows you to connect with an unlimited number of accounts with unlimited spending. We don't penalise you for managing accounts with a large ad spend, as most software companies do. We don't even know the accounts you are interacting with, which provides a nice layer of privacy. OK, let me show you how to get your SpeedPPC build into your campaign using Google Ads Editor. I'll assume that you have downloaded Google Ads Editor, connected your accounts, and synced recent changes to your account first. I want to preface this by saying that this process is a super simple, four-step process which takes about two minutes. Just follow the steps exactly and you cannot go wrong. Now, just because the process is very simple, don't be tempted to just try and wing it. Watch this whole video to ensure you are hitting the right buttons along the way. Now, let's export your newly built SpeedPPC campaign into a Google Ads account using GAE. There can be up to five exports here. Your keywords, responsive search ads, call only ads, manual negative keywords and automatic negative keywords. Each output can be downloaded or copied using these buttons. In this example, we just have three of the options. Keywords, negative keywords and responsive search ads. First, we copy the keyword output to a clipboard using the blue copy button, then head over to the Google Ads Editor. We want to navigate to the Keywords section on the left-hand side, find the keyword and targeting section, select Keywords and then hit the Make Multiple Changes button. Once a pop-up window appears under Destination, make sure that the My Data Includes Columns for Campaigns and Ad Groups is selected, as these are included in the SpeedPPC export. This is a very important step. Your campaign won't upload correctly without selecting this. Then click the Paste from the clipboard button and your keyword data will be added with the correct column format and ready to go. You shouldn't need to change any of the columns. Leaving them as default will work. Now click the Process button. You'll then see a confirmation window with a breakdown of what has been added or updated. You can safely ignore the yellow warnings about power matching. This relates to us using the same keyword but with more than one match type. For example, we had both phrase and exact match in the same ad group. You can now click Finish and Review Changes. Upon review, you'll see the new campaign created with ad groups and keywords built out by SpeedPPC. If all looks in order, click Keep to confirm. At this point, I want to highlight something important. You don't need to create the campaign first. When you add your keywords, the campaign gets created automatically. Now let's head to the Negative Keywords section of your SpeedPPC campaign output for our next upload. Click the Copy button to copy the negative keywords, export and return to the Ads Editor. In the same section, find the Negative Keywords group. Click the Make Multiple Changes button to upload the negative keyword export. Click Paste from the clipboard and once again, ensure that you still have the destination selected as My Data includes columns for campaigns and or ad groups. Then click Process. Confirm that your negative keywords have been added on the next screen. Click Finish and Review Changes. You'll now see your negative keywords added in the same campaign. Click Keep to accept changes after reviewing. Now we'll go and grab our responsive search ads and upload our ads into Google Ads Editor. Back in SpeedPPC, we'll copy the ads export the same way we copied the keywords. We'll go to the Ads section and then select the Responsive Search Ads group, then click Make Multiple Changes. Paste your ads export from the clipboard, ensuring that the destination is still selected as My Data includes columns for campaigns and or ad groups once again. Now check the right amount of ads have been added rather than skipped or updated, then click Finish and Review Changes. Keep the changes and you'll see your ads in the same newly created campaign. Your SpeedPPC import is now complete. You'll see there are some yellow warning messages. These are normally just Google giving you a heads up about a recommendation so you can safely ignore them as a rule. Feel free to read them, but I don't believe in most of the recommendations. What you can't ignore are the red warning messages. While Google allows you to upload with yellow warnings, they don't allow you to upload as red ones. The red warning message you will definitely encounter with every build is that you have to add a daily budget. So simply enter your daily budget and the red warning message will disappear. One red warning you may see is when the ads are too low due to not using a fallback in your token and you need to shorten them. In Google Ads Editor, you can update these in bulk. Now there may be other settings you want to tweak depending on your own campaign objectives. For example, your bid strategy and your location targeting are two of these settings that I would tune up. In addition, I would consider looking at turning off search partners and display network as well. Once you have everything to your liking, you can post changes to go live. Google will check your campaign and if everything looks good, it will push your campaign into its selected account. And that's it. In summary, you just copy the keywords into the keywords section, copy your ads into the ads section, add your daily budget and tune the campaign settings like location, post changes and go live. Simple. Google Ads Online

Step One

Your first step: once you've built your campaign when you're on the Preview & Export tab, click the button to copy your keywords.

Step Two

Then open your account in Google Ads Editor. From the menu on the left, click "Keywords and Targeting > Keywords" and then go hit the "Make Multiple Changes" button above the keyword table.

Step Three

In the dialogue box that pops up, first select "My data includes columns for campaigns and/or ad groups" at the upper right. Then press "Paste from clipboard." The spreadsheet will populate with your keywords. If everything looks fine, go ahead and hit "Process."

Step Four

In the next dialogue box, if everything looks all right, click "Finish and Review Changes."

Step Five

Google Ads Editor now contains your campaign and keywords. Look out for any errors you might need to fix, which are indicated by red circles with exclamation points. You can ignore errors with a yellow triangle – these are just recommendations from Google.

One error you'll get will be a warning about a lack of a budget: this is easy to fix. Just select the campaign and then add your budget to the right-side panel. Once everything looks good, hit "Keep" in the Review Changes bar at the top.

Step Six

If you have negative keywords, SpeedPPC provides these as a separate download. You'll follow the same steps to import them to Google Ads Editor, except you'll start in the "Keywords, Negative" section of "Keywords and Targeting."

Step Seven

When all your keywords have been loaded, go back to SpeedPPC to get your ads export. Again, you'll want to hit "Copy." The steps you'll follow here are again similar, but you'll start by highlighting "Ads" and then your ad type (Expanded Text Ads, Responsive Search Ads, or Call-only Ads). Hit the "Make multiple changes" button, and from here you'll follow the same steps as for adding keywords.

Step Eight

Once that's done, your campaign should be ready for upload. To do this, press "Post" all the way at the upper right.

Congratulations! Your campaign has been sent to your Google Ads account and will start running!